Oud has deep roots in history. Its use is believed to date back to ancient India and Chinese civilization more than 2000 years ago. For centuries, it has been used in perfumery, traditional medicine and religious rituals in Asian and Middle Eastern cultures. Oud is unique in its origin, as it is formed when the agarwood tree suffers a type of fungal infection. In response to this infection, the tree produces a dense, fragrant resin at its core, which is what is extracted and used in the creation of oud oil.

One of the most prominent characteristics of oud in perfumery is its ability to act as a natural fixative. This means that it helps other fragrant notes in a composition last longer making it an essential ingredient in many high quality fragrances.

It is believed that the scent of oud can influence mood and mind. It has traditionally been used in aromatherapy to promote relaxation and meditation. Oud, with its rich history and incomparable fragrance, remains a treasure in perfumery. Its versatility and deep cultural significance make it a key component in many of the world's most prized fragrances. As work continues on the sustainability of its sourcing, oud will continue to be a treasured aromatic essence that connects the past and present in the world of perfumery.